Body
Rib Remodeling for a Smaller Waist: What This New Cosmetic Surgery Actually Does
What is rib remodeling? Learn how RibXcar narrows the waist without removing ribs, including results, recovery, risks and new research.
Nat G.
Founder & Editor
Nat G. holds a medical degree and completed postgraduate training before building a career in IT spanning more than 20 years. As founder and editor of iGlowly, Nat brings these backgrounds together to explore aesthetic medicine research, patient information and technology.
LinkedIn (new tab)Articles by Nat G.
Evidence vs Marketing
Can Radiofrequency Melt Facial Fat? What the Evidence Shows
Can radiofrequency melt facial fat? What studies show on at-home RF, RF microneedling and mre
Evidence vs Marketing
Do Home RF Devices Really Work? What Clinical Studies Show
Do home RF devices work? We compare studies of NEWA, Silk’n, AMIRO, TriPollar, LG and CurrentBody—results, safety, funding and evidence gaps.
GLP-1
Ozempic Face Is Real. But Is Ozempic Actually the Cause?
What causes Ozempic face: GLP-1 medication or substantial weight loss? We examine facial volume loss and what the research actually shows.
Anti-Aging
CO2 Laser vs Fractional CO2: Same Wavelength, Very Different Treatments
CO2 laser vs fractional CO2 explained: how fully ablative and fractional treatments differ in downtime, risks, pigmentation, results and recovery.
Evidence vs Marketing
Why Dark Circles Are So Hard to Fix — And Why Most Treatments Aim at the Wrong Thing
Dark circles aren't one problem — they're three. An evidence-based guide to what actually works, what doesn't, and what can harm your eyes.
Analytics
The GLP-1 Effect: How Ozempic Is Rewriting Patient Demand in Aesthetics
Ozempic and GLP-1 drugs are reshaping aesthetic demand — from "Ozempic face" to fat banking. What patients now want, and why fillers alone won't fix.
Longevity Aesthetics
Longevity Aesthetics, Defined Properly
Longevity aesthetics explained clearly: what it means, which treatments have evidence, and how patients can tell real skin longevity from marketing.
Patient behavior
The Patient Journey That Isn't One Journey
Why most aesthetic marketing advice describes a patient your clinic doesn't have — and where the considered, high-ticket patient actually decides.
Photoprotection
Your Sunscreen Is Probably Not Doing What You Think
SPF measures UVB only. Most people apply too little. Peer-reviewed research on sun protection, UVA gaps, chemical filters and the natural oil myth.
Psychology of aesthetics
You Didn't Choose What You Find Beautiful
Is beauty really a personal preference? Neuroscience, perception, social networks and self-esteem: what the research shows.
Evidence vs Marketing
Salmon DNA in Skincare: Real Science, Familiar Silence
PDRN from salmon DNA is trending in K-beauty serums and clinic injectables. We reviewed the PubMed evidence for topical and injectable use. Here's the truth.
Evidence vs Marketing
Fake Before-and-Afters in Aesthetic Medicine: How You're Being Misled
97% of before-and-after photos in aesthetic medicine are biased. An investigation into how images are manipulated, the patient cost, and where it's already illegal.
Evidence vs Marketing
Exosomes in Aesthetic Medicine — Part II: Product Teardown
Review exosome-based products: serums and treatments in the clinic, real ingredients, sources of exosomes, EU/US regulatory status and what really works.
Evidence vs Marketing
Exosomes in Aesthetic Medicine: Fascinating Biology, Missing Evidence
Essais cliniques, réglementation, sécurité et limites réelles des soins à exosomes face au marketing.
Evidence vs Marketing
LED masks: proven biology, uncertain products
Do LED masks really work? Scientific analysis of red light, effective doses, clinical limitations, and marketing.
Ethics & Practice
What Patients Don't See: The Pressure Behind the Practice
An in-depth editorial on the hidden pressures shaping aesthetic medicine today: social media–driven expectations, ethical dilemmas, and clinical responsibility.
Evidence vs Marketing
Collagen Supplements Show Benefits Only in Industry-Funded Studies
Collagen and funding bias: why the benefits disappear in independent studies. Critical analysis based on 2025 research.
Evidence vs Marketing
The Retinoid Evidence Gap
Why expensive retinol serums rely on little clinical evidence, while prescription retinoids are rigorously studied.
Analysis
Belgium and the Quiet Maturity of Aesthetic Medicine Research — 2025
An evidence-based analysis of Belgium’s aesthetic medicine research in 2025, comparing France and the Netherlands, with a focus on ethics, safety, psychology, and AI.