

From €250 to launch · €99/month
Built around patient decisions.
Designed from a structured audit of 200 UK aesthetic clinic websites.
Read the research
Loads
fast
< 2s
Mobile-first and optimised for a sub‑2-second LCP—well ahead of Google’s 2.5-second “good” benchmark.
Gets
found
40–100+
Connected, indexable pages built for local SEO and AI search—with structured treatment, location and practitioner information.
A professionally built, high-converting website for aesthetic clinics, plastic surgeons and med spas—designed around the questions patients ask before they book, then kept current for your clinic.
Every website uses the same audit-informed patient-information structure. Start with one of these four directions; we adapt it to your branding, photography, colors, content and tone. The structure and core design are already established, so launch packages do not include a new concept, custom structure or design revisions.






Two clinics may choose the same direction and still not look alike once their colours, photography, practitioners, treatments, prices and patient journeys are applied.
Design 1 of 4Choose the launch package that matches your clinic. We begin with what already exists, then build the structure around your patients, practitioners and services.
You choose the direction. You confirm the information. We handle the rest.
€99/month
€250 launch fee
Around 40 connected pages
Live in 2–3 business days
Cancel anytime. No long-term contract.
€99/month
€750 launch fee
75–100+ connected pages
Live in about one week
Cancel anytime. No long-term contract.
€99/month
€1,490 launch fee
100+ connected pages
Live in about 2 weeks
Cancel anytime. No long-term contract.
Bespoke clinic website — fully custom, from the first line.
from€9,800
Why structure matters
A clinic may offer 12 treatments but have only a small number of meaningful pages available to search engines. Structure changes how much of the clinic can actually be discovered.
Before
Indexed pages
15
Treatments sit inside a small website with limited connections between procedures, patient concerns and practitioners.
After restructuring
Indexed pages
65 +50 pages
No Insights articles required. The clinic has not suddenly started offering more treatments. The difference is the architecture.
Same clinic. Same 12 treatments. Better structure.
Concern ↔ treatment structure
One treatment connects to several concerns, practitioner profiles, pricing and patient-information pages. A properly structured clinic website compounds quickly.
We start from your treatments and procedures. Each one links to the concerns it addresses, the practitioners who provide it, its pricing, suitability and aftercare. The page count is what that structure produces — not a number we hand you.
A treatment counts where it needs its own patient-information page and linked concern path. Pricing variants, treatment areas, session packages and minor options within one treatment do not count separately.
After launch, every clinic receives the same managed service — hosting, maintenance, structured data, weekly updates. Only the work of preparing your clinic differs, and that sits in the one-off fee.
Your website comes with a simple content editor built around the way clinics work. When a price, practitioner, opening time, treatment detail or result changes, you can update it yourself and publish whenever you are ready—without waiting for a developer.
The editor gives your team direct control over the information patients rely on, while keeping the complex technical settings out of the way.
You can update your clinic’s content without accidentally changing the URLs, navigation, connected pages, layouts or settings that your website and search visibility depend on. Those structural elements—and all access permissions—remain safely managed by iGlowly.
We take care of hosting, security, backups, performance, technical SEO, booking and contact routes, browser compatibility, the CMS and deployment. If something technical breaks, fixing it never counts as one of your content updates.
Update day-to-day information without waiting for a developer.
Some parts stay managed by iGlowly deliberately.
Changes sent together count as one update, so it is usually worth batching a few small items into a single request.
Technical fixes and routine platform maintenance never use one of your update requests.
Unused updates do not roll over.
You can request additional standard updates at €25 each.
If your clinic changes information regularly, you can add 4 extra standard updates per month for €49/month, giving you up to 8 standard update requests each month.
Design work, custom development, bulk content and other larger changes are quoted separately.
There are no surprise development hours quietly added to your monthly invoice.
A shared structure is not a shared personality. We do not run your clinic through a template and hand back a version of ourselves.
Your website, brochures and treatment sheets are the source. Your terminology stays—if you say “procedure” where another clinic says “treatment”, that stays.
Profiles and the way each practitioner describes their work stay in their own words, not rewritten into a house style.
Anything we draft is written to sound like your clinic, and confirmed by you before it publishes.
The result is your clinic on a purpose-built clinic framework—not your clinic fitted into someone else’s.
Patients do not all arrive the same way. Some arrive knowing exactly what they need. Others begin with a concern. Both want to understand what may help, who provides it, whether it is suitable, what it costs and what to do next.
We published the de-identified data, codebook and calculations under CC BY 4.0 with a registered DOI and independent clinical commentary. Read the key findings ↗
Two entry points, one path. Pick a route — the five stops do not change.
How it works, how many sessions, what recovery looks like.
Who it suits, who it does not, risks and side effects, what to disclose beforehand.
Their qualification and registration, and how long they have practised.
The treatment price, the consultation price, and what is included in each.
With everything already answered.
Patients do not all arrive the same way. Some arrive knowing exactly what they need. Others begin with a concern.
We published the de-identified data, codebook and calculations under CC BY 4.0 with a registered DOI and independent clinical commentary. Read the key findings ↗
She sees which treatments may help first — then all five, in this order.
He sees what it treats and what relates to it first — then all five, in this order.
What it is, how it works, how many sessions, what recovery looks like.
Who it suits, who it does not, risks and side effects, what to disclose beforehand.
Who performs it, their qualification and registration, how long they have practised.
What it costs, what a consultation costs, what is included in the price.
Book, or enquire — with everything already answered.
Miss one of these and the patient goes looking for it somewhere else. Usually at another clinic.
The same managed service, adapted to how patients approach each type of practice. That difference is not cosmetic—our audit found surgical and non-surgical websites failing in different places.
For clinics offering injectables, skin treatments, energy-based devices and combined non-surgical care.
The core problem is translation. A patient arrives with a concern—facial ageing, acne scarring, dark circles, volume loss—and a treatment list assumes they already know the vocabulary. Only a quarter of the non-surgical websites we audited connected a concern to relevant options. Your website is built to do exactly that, then carry the patient through suitability, safety, practitioner, pricing and next step.
For med spas and aesthetic practices with a broad treatment menu, several practitioners and high booking volume.
A large menu makes structure harder, not easier. Treatments multiply, concerns overlap, and a patient who cannot see which treatment addresses their concern leaves. The same architecture that gives a 25-treatment clinic 75+ connected pages handles a 50-treatment menu without turning navigation into a wall of names—and every treatment stays linked to the practitioner who provides it and the credential shown.
For aesthetic surgery clinics where the next step is a consultation, not a booking.
Surgery is consultation-first, and the website should reflect that. Our audit found that 47.5% of surgical journeys showed neither a consultation price nor an explanation of what the first consultation involves. Your website explains the consultation, likely cost and what happens next—while keeping procedure, recovery, risks, practitioner and credentials together where patients are deciding.
Your current website, treatment or price list, brochures, consent and aftercare material, practitioner details and clinic photography. This is what we build from — we do not start your website from a blank page, and we do not ask you to invent information you already hold.
You choose the visual direction. We identify important gaps, prepare the structure, and ask you to confirm clinic facts and approve clinically sensitive content. If any pages would launch with only basic content, we tell you which ones before we build.
We apply your branding, photography and content, connect booking and enquiry routes, protect relevant URLs and prepare the site for launch. After launch, you send routine changes when needed.
You do not need to learn a CMS, rebuild pages, coordinate developers, write treatment pages from zero or manually connect dozens of related pages.
You confirm the facts. We handle the rest.

iGlowly is an independent healthcare technology business building digital products and web infrastructure for aesthetic clinics. It was founded and is led by Nathalie (“Nat”), a product engineer with 20+ years building websites, web products and mobile apps for clients across the US, UK and Europe.
A former medical doctor, she has worked in technology since 2002, bringing a research- and data-led approach to healthcare design.
Nat personally leads each launch from strategy and visual direction through to implementation and quality control.
Communication stays simple: your dedicated workspace and email, without account-manager layers or unnecessary calls.
LinkedIn ↗I’ve had the pleasure of working with Nathalie for over 25 years, which probably says more than anything else I could write!
Over the years, she has designed and built several websites for me, and I’ve always been extremely happy with her work. She has a fantastic eye for design and somehow always manages to take my ideas and turn them into something even better than I had imagined.
Beyond being a talented web designer, Nathalie is simply a wonderful person to work with. She’s friendly, patient, reliable and genuinely cares about getting things right.
After more than 25 years and many websites together, I wouldn’t go anywhere else. I can’t recommend Nathalie highly enough!
I had a wonderful experience with Nathalie at iGlowly. She was kind, professional, attentive, and made me feel completely comfortable. Her work was excellent, and I’m very happy with the results. I highly recommend Nathalie and iGlowly!
Nathalie was excellent in her work ethic, communication and expertise in helping us completely revamp our vBulletin set up. I will continue to utilize her skills and expertise in the future.
Nathalie is a reliable and versatile web professional who quickly became a trusted part of our team. She supported us across website and CMS work, landing pages, optimisation, and ongoing QA as our needs evolved. She communicates clearly, works quickly without compromising quality, and collaborates well with product, design, development, and growth teams.
Nat was amazing. She not only built what I needed, but also offered her expertise and advice throughout the process. She was flexible and fair, and explained clearly what was happening, what needed to be done, and how any issues were resolved. If you want the real deal, go with Nat — she gives honest, no-pressure advice when you need it.
Nathalie was amazing! After other freelancers told me the job would take weeks, she quickly assured me that she knew what I wanted and it was not complicated. Within two days she had completed the work. I’m a writer and do not have much experience with websites; Nathalie helped me with everything I needed.
We update the sitemap, check for broken links, preserve useful existing metadata where appropriate, and retain relevant analytics and tracking configuration where possible. Useful blog articles are migrated into your new Insights area with their URLs preserved where possible, and redirects added where they must change.
No provider can guarantee a fixed Google ranking, because search results are controlled by search engines. Preserving established URLs and adding appropriate redirects is the standard way to protect existing organic visibility during a migration.
If your email is hosted separately, we preserve the relevant DNS records and move only the website. If your email is currently bundled with your website provider, we recommend moving it to a dedicated service such as Google Workspace or Microsoft 365 where appropriate, and confirm the setup before making changes. We never cancel old hosting or change mail settings without first checking how your email is hosted.
In the UK, prescription-only medicines cannot be advertised to the public, so treatment naming and promotional copy must reflect that. Belgian rules place their own restrictions on advertising and promotional communication by healthcare professionals. We therefore do not simply copy an existing clinic website and reproduce every claim exactly as written.
The clinic remains responsible for approving its medical claims, clinical information and any professional or legal obligations specific to its practice.
Clinic and location targeting, page titles and descriptions, local and practitioner structured data, treatment structure, internal linking, consistent clinic information, crawlable content, sitemap setup and preservation of useful existing URLs. We do not promise rankings — we make sure search engines can clearly understand your clinic, practitioners, treatments and locations.
Your launch fee reflects the scope of the website we build; the managed service stays €99/month across every package. Choose the size that fits your services today, and we’ll take care of the website after it goes live—updates, structure and the practical details that keep it useful.
€99/month
€250 launch fee
Around 40 connected pages
Live in 2–3 business days
Cancel anytime. No long-term contract.
€99/month
€750 launch fee
75–100+ connected pages
Live in about one week
Cancel anytime. No long-term contract.
€99/month
€1,490 launch fee
100+ connected pages
Live in about 2 weeks
Cancel anytime. No long-term contract.
€450 launch + €39/month
Translation, content population, navigation, structured data, multilingual setup and quality assurance. An additional language is not simply duplicated pages.
2 articles/month — €290/month
4 articles/month — €540/month
Research, writing, SEO structure, metadata, internal linking and publishing. Choose four articles for a consistent long-term educational and search-content programme.
€249 one-off
Included: profile setup or optimisation; categories and services; clinic details, hours and attributes; website and booking links; supplied images; first profile update; access remains with your clinic.
Your existing treatment content is migrated and structured as part of your launch package. If content is missing, we can also provide a clear basic treatment page within the standard website structure at no extra cost.
Choose €149/page when you want new, fully custom clinic-specific copy researched and written around your treatment, practitioner, process, aftercare, risks and pricing.
Pages purchased this way are yours to reuse anywhere.
We connect your clinic’s Instagram to the website and configure the feed or profile integration within your chosen design.
Most clinics already have all of this. Brochures and price lists are often more detailed than the website, which is why we ask for them — a printed treatment sheet frequently contains the protocol, session count and aftercare detail that never made it online.
Typical launch target is 2–3 business days for Practice Launch, around one week for Clinic Launch and around two weeks for Large Clinic Launch, measured from the point your materials are complete — website access, treatment and price list, brochures, practitioner details and photography — and assuming approvals come back promptly. If something is missing, or clinically sensitive content is waiting on your sign-off, the timeline pauses there.
Is it too fast to be any good? Reasonable question. The reason it is quick is that the hard thinking happened before you arrived: the patient-information structure was designed from an audit of 200 aesthetic clinic websites, and it is already built. Your launch is migration, structuring, branding, compliance review and quality assurance on top of that framework. Nothing is skipped — the two months an agency spends deciding how a clinic website should be organised is simply work we are not repeating for every client.
Larger or multi-location clinics are confirmed individually before work begins.
That is fine, and often simpler. We build from your brochures, treatment and price list, practitioner details, photography and clinic information instead. There is no migration to do, so the launch work goes into structuring what you already hold on paper.
The standard website includes GDPR and privacy foundations and is configured for the market your clinic operates in. We review cookies and tracking, enquiry forms, privacy information, treatment terminology, practitioner information, testimonials, promotional claims, before-and-after content and local advertising restrictions. Requirements differ between countries, and the clinic remains responsible for final approval of its clinical claims, medical content and professional obligations.
For multiple locations, more than 50 treatment or procedure families, a very large image library or a complex existing website, we confirm the one-off launch fee before work begins. The managed website price remains €99/month. The launch fee reflects the one-off work to prepare your clinic accurately — not the number of pages the system generates.
Yes. We connect your existing booking system rather than requiring you to replace it. If your system provides a standard booking link, button, widget or embed, we add it to the relevant booking and enquiry areas as part of your package. Custom API development is quoted separately.
To be clear about what this means: every "Book now" on your website sends the patient into your own booking system. We do not provide, replace or operate booking. Appointments, availability, deposits, reminders, cancellations, no-shows and patient records all stay inside your system, under your control and your provider's terms — nothing about your bookings passes through iGlowly.
Systems we support: Fresha · Treatwell · Phorest · Timely · Vagaro · Mindbody · Jane App · Cliniko · SimplyBook.me · Setmore · Booksy · Boulevard · PatientNow · NexHealth · Zocdoc · Doctolib · Doctoralia · Top Doctors · Pabau · Aesthetic Record · HubSpot Meetings · Calendly · Microsoft Bookings · Google Calendar booking links.
No booking system? The website works without one. Enquiry forms, WhatsApp, phone and email routes are part of the standard build, and a booking system can be connected later whenever you adopt one.
Because they are built to do different jobs. A website bundled with a booking system exists to get patients into that booking system. It is usually a small brochure — a handful of pages, a treatment list, contact details — and it is a feature of the software, not a product in its own right.
An iGlowly website is built as the thing that convinces a patient before they book: concerns linked to treatments, treatments linked to practitioners, suitability and safety information, pricing, aftercare and patient information, typically 60 to 100+ connected pages rather than five or eight.
We are not asking you to leave your booking system. We connect to it.
No provider can guarantee rankings, but we protect established visibility through URL mapping, preservation of relevant URLs, 301 redirects where required, sitemap updates and broken-link checks. This is included in the migration.
Yes. Useful articles are migrated into your new Insights area, with existing URLs preserved where possible and redirects added where they must change.
Your domain remains yours. We check how your website and email are configured before changing anything and preserve the relevant DNS records. If your email is bundled with your current website provider, we recommend moving it to a dedicated service such as Google Workspace or Microsoft 365. We never cancel old hosting or change mail settings without checking first.
Every launch is prepared with the local requirements relevant to your clinic in mind: treatment terminology, promotional claims, prescription-only medicines, before-and-after content, testimonials, practitioner information and privacy. These rules differ by country, so we do not copy generic clinic content across markets.
We flag issues and prepare content carefully, but the clinic remains responsible for final approval of its medical information, claims and professional or legal obligations before publication.
No. The information architecture is shared because it is purposeful. Your visual direction, branding, colours, imagery, treatments, practitioners, prices, testimonials, FAQs and clinic content are specific to your practice. Two clinics may choose the same design direction and still not look the same once their branding and photography are applied.
You are not buying a page bundle. Every launch includes the complete core clinic website, essential patient and legal pages, treatment or procedure pages, linked concern pages, practitioner profiles and an Insights area. A clinic with 16 procedures can easily reach around 69 pages; around 25 treatments can easily reach 75 or more. The package limit is based on the treatment scope we migrate, structure and maintain — not a page count.
No. We build from your existing website, brochures, treatment sheets and price list. Between those sources, most clinics already hold far more usable material than their current website shows — printed brochures in particular often contain protocols, session counts and aftercare detail that was never published online. We migrate and structure it, and write a basic version where something is genuinely missing. You confirm clinic facts and approve clinically sensitive information before publication.
Treatment and concern copywriting is available at €149/page where your source material is missing or very limited, or where you want substantially stronger original copy. You do not need to buy copywriting simply to have your existing treatments migrated. If any page would launch thin, we tell you which one before we build.
Part of any treatment page is simply factual. How botulinum toxin works, or what Profhilo does in the skin, is the same wherever it is written — every credible clinic describes it in much the same way, and search engines expect that.
What makes the page yours is everything around it: your protocol, number of sessions, pricing, who administers the treatment, suitability criteria, aftercare, results you see in your own patients and the questions your patients actually ask. Our structure pulls that clinic-specific information onto the page automatically.
Yes. Installation of standard Google Analytics or Google Tag Manager tracking is included, together with our basic consent banner. If your marketing setup requires automated cookie scanning, detailed consent records, multiple tracking categories or a third-party consent platform such as Cookiebot or Usercentrics, we will configure it for you; the platform subscription is paid directly by the clinic.
One standard update request per week, up to four per calendar month. You can group several small changes—such as prices, opening hours and contact details—into one request. Standard updates are normally completed within two business days once we have the information needed. Unused requests do not carry over.
Standard updates include changes to existing content, booking links, practitioner information and small image or gallery changes, plus up to one new treatment or service page per month within the existing structure using content you provide or approve. Fixes to issues we are responsible for do not use your allowance. Design changes, new sections, custom development, bulk uploads, substantial copywriting and custom integrations are separate requests. Additional updates are €25 each, or €49/month for four extra per month.
You can cancel the managed service at any time without paying a buyout fee. Your website stays online until the end of your paid billing period, subject to the Terms’ provisions on availability and suspension.
Your domain, branding, supplied text, photographs, videos and clinic data remain yours. You retain control of your domain registrar account, Search Console, GA4, Tag Manager, Google Business Profile, advertising and booking accounts. If we set up one of these accounts for you, we set it up under your control.
Separately purchased copywriting and articles are yours once paid for. You may reuse clinic-specific content we wrote as part of your launch package after 12 completed paid months from the website’s go-live date, or sooner if you pay for an early buyout. We identify that launch content in your project handover.
A portable copy of the published website is free after 24 completed paid months. Before then, the total buyout price is €1,000 × (24 − completed paid months) ÷ 24, rounded to the nearest euro, excluding VAT. The €1,000 maximum applies to every standard package and includes additional languages purchased for that website. For example, the price is €500 after 12 completed paid months. A separately quoted bespoke website has its own agreement.
The export contains your published pages as independently hostable HTML, CSS, JavaScript and other website files. It also includes SEO metadata, structured data, a sitemap, a URL list and relevant redirect instructions. Another developer can host and edit the site without an iGlowly subscription.
We include photographs, videos, logos and other files you supplied that we still hold for the project, including unpublished originals. Assets we sourced or created are included where their licences allow transfer. If a licence prevents transfer, we identify the asset and its replacement or licensing options. Our CMS, working source files and internal tools are not included. Forms, booking and analytics may need to be configured on your new host.
Request the export while your subscription is active if you want your new provider to deploy and test the site before you change its DNS records. We keep your iGlowly site online until the end of your paid period, subject to the Terms’ provisions on availability and suspension.
We provide the website export you are entitled to within three business days after your request and receipt of any applicable early-buyout payment. We provide files you supplied that we still hold within three business days of your request, even if you do not buy out the website. We also provide relevant URL, redirect and current DNS information and answer reasonable written questions from your new provider. There is no additional export or handover fee. If you want us to set up your new hosting or move the site for you, we quote that work separately.
Built-in ecommerce is not included at launch. The website can connect or link to external systems for booking, consultation deposits, payment links and gift vouchers, or to an existing online store. If a built-in store is essential, contact us before ordering.
A bespoke website is suitable when a completely original user experience, visual direction or custom functionality is central to your clinic. For most clinics, a patient-information structure developed from an audit, combined with your own branding and ongoing professional management, is the more practical option.
| Managed clinic website | Bespoke clinic website |
|---|---|
| €250–€1,490 launch + €99/month | From €9,800 |
| No large upfront investment | Larger upfront investment |
| Website structure informed by an audit | Information architecture designed for your clinic |
| Choose a visual direction | Original visual direction |
| Built, hosted and managed for you | Ongoing management quoted separately |
| Fast, focused launch | Longer discovery, design and build process |
Yes. The managed service is based on established iGlowly design systems. If you need a fully custom visual direction, user experience, components or functionality, we offer a separate Bespoke Clinic Website from €9,800.